With a strong quantitative bent, Chora’s Benchmarking Analysis provides comprehensive and up-to-date answers for a myriad of such questions.
Benchmarking analysis sets a baseline to determine the effectiveness, efficiency, and overall performance of your organization relative to those of appropriate comparators. Prior to strategic planning, such analysis sets clear standards for institutional performance in the period ahead. Although each strategic situation is unique, benchmarking analysis is a useful guide for decision-makers who need to understand their peers’ performance along common dimensions and activities. What is the average cost per square foot of permanent and temporary exhibitions? What is a relevant ratio of visitorship to annual operating funds? How much do peers spend on marketing and education per visitor? What are prevailing ratios of salaries to non-personnel costs?