Broaden your customer base

Chora provides case studies of successful audience development and diversification. This research provides audience development models from across the non-profit institutional domain to help forge a custom-tailored strategy for success.

Any museum must sustain its traditional audiences while attracting diverse new audiences. Diversity means more than ethnicity, gender, and race. It encompasses millennials, baby-boomers, visitors with disabilities, and families with young children. As part of its “smart start’ approach, Chora offers a workshop to detail what is working in peer organizations followed by sessions particular to what your institution can do.