Mexico City, sprawling, chaotic, one of the largest cities in the world. In its middle is Papalote, appropriately, one of the largest children’s museums in the world. Its committed and ambitious Director decides to take the educational role of Papalote seriously. Like the city, she faces a multi-faceted, complex challenge. She calls Chora, the only firm that can provide the full array of services needed to find a way foreword—from financial analysis, to master planning, the oversight of design firms, the organization for a capital campaign, coordination with local authorities, interaction with the Papalote’s Board, and a careful stewardship of the Director’s emerging vision. Interactive, immersive, and totally aligned with the learning standards of Mexico, the renaissance of Papalote is now complete and it stands as a leader in its field. It delivers serious fun to millions of Mexican children and families, all in a financially viable way.

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