Tampa’s iconic Museum of Science & Industry (MOSI) had outgrown itself and its educational purpose. The carrying cost of its large exhibit space was hobbling the institution and its ability to deliver on its educational mission. To get out of the financial and operational quagmire a radical downsizing was inevitable. Chora helped charting a path forward for MOSI that is firmly grounded on business modeling and prudent fiscal planning. MOSI has operated in the black since, and attendance has grown consistently. MOSI is now right-sized and sustainable.