Political, Economic, Social,
and Technological Analysis P.E.S.T.

Chora’s P.E.S.T. Analysis scans your planning horizon for opportunities and threats, and focuses your core strategic directions and risk management strategies.

A P.E.S.T. Analysis aligns your current internal conditions with the external strategic environment your organization will need to navigate. It takes stock of where you are in order to frame plans for change. The focus is on contingencies and opportunities. Fostering the ability of an organization to adapt proactively and leverage its current conditions is at the heart of sound strategic planning.

Back to Strategic Planning