Chora’s Feasibility Studies assess the fundraising potential of an organization and/or project with candor, and provide a necessary reality check. As such, they pave the way for realistic fundraising planning and implementation.
There is an old saying in fundraising: “Ask for advice and you will get money, ask for money and you will get advice.” The fundraising feasibility study provides the opportunity to ask for genuine advice as a prelude for getting money. Top prospects must be allowed to weigh in on a project’s objectives, scale, and case for support, perhaps re-shaping the project in some dimensions, if need be. The original project advocates should not see this input as interference but rather as a way to bolster the base of committed stakeholders and right-size the project for its market.