Compelling Analysis to Attract Funders

Chora’s Business Plans are supported by rigorous market analysis and forecasting models that reliably predict project demand and delineate financial and economic performance. The robustness of our results is underpinned by well-calibrated sensitivity and scenario analyses.

A business plan summarizes how an enterprise intends to organize itself and operate. It spells out how programs, services, or products will be developed, launched, and achieve economic viability. A sound business plan establishes core goals for your organization and demonstrates how those goals can be achieved. As a decision-making and support-mobilizing tool, a business plan must be drafted with specific target audiences in mind. Most non-profit business plans are drafted for external audiences, especially donors and investors. Because business plans are often used to raise funds, they must provide more than a description of your organization and its mission. They need to present its core strategies, customer base, market structure, financial projections, organizational and staffing models, and marketing plans as well as an evaluation of the potential for attracting significant contributions and gifts. In short, a business plan is an essential complement to a strategic plan when an organization is preparing for a fundraising campaign.

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