Where passion

meets

purpose.

Chora unlocks your organization’s potential. As groundbreakers in museum and cultural planning, we combine visionary strategies, nonprofit expertise, and data-driven approaches to guide your institution to success.

Our Approach

Drawing on our rich backgrounds as former museum leaders and over 18 years as cultural consultants, we offer clients firsthand insights into the strategic and operational requirements of thriving cultural institutions and non-profits.

Chora’s collaborative ethos and fact-based approach set it apart. Our honed Chora methodology integrates a thorough evaluation of an organization's current state with benchmarking against industry peers and future trends to formulate tailored strategies for our clients. Chora's clients include museums, cultural institutions, non-profits, parks and foundations, and cultural tourism.

Featured Clients

“Chora’s exhibition master plan and guidance of our exhibition teams delivered a world-class museum experience for Papalote. Their passion, drive, and energy motivated staff, Board, and donors to commit to the project’s purpose and impact.”

Dolores Beistegui, Former Executive Director, Papalote Museo del Niño

“Chora’s core strengths include collaboratively working with our board and staff to discover a common purpose and the core priorities necessary to further the Chapel’s mission in an increasingly complex world. Their diligence, collaborative spirit, flexibility, and good humor ensured a successful process complete with strategic and bold outcomes setting a good course for our shared future.”

David Leslie, Executive Director, Rothko Chapel

“The work and final strategic plan were wonderful, timely, cogent, and trust me will be used to guide our strategies and implementation choices going forward. The Board is excited, and so are the staff I have talked to many, and they all know that this time around the plan isn’t collecting dust!!”

Sanjay Singh, Board Chair, Birmingham Museum of Art

Join Chora in empowering positive transformation in the cultural sector.